Favorite Theater Intro Theatre: General Cinema (1986)

This particular policy advertisement and intro — courtesy of ILM — for General Cinema was an integral part of late 80’s-early 90’s film-going. This clip was shown before so many formidable movie experiences, with BIG TROUBLE IN LITTLE CHINA being the most memorable. I always thought the drifting clouds and soothing synth were the ideal celluloid zen prelude to the feature presentation.

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3 Responses to “Favorite Theater Intro Theatre: General Cinema (1986)”

  1. Yep, I remember that . At the AVCO in Westwood Village, for me.

  2. Back in my day, pre-feature theatrical blurbs were far less antiseptic and polished. Take, for example, this chestnut I remember oh so well from the late 1960s, before anyone would ever consider paying a monthly cable bill, when thirteen VHF and assorted UHF channels were sufficient, when spending four hours or more on a weekday evening to see a double feature once or twice a week in urban, suburban and some rural markets was a common activity… blissfully void of cell phones and texters, when the candy counter sold nothing crunchy or loud enough to distract the audience: click here.

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